By Philip Rearich
There are days that most people wish were all about a certain something they love, that could open up to other people who aren’t aware of it and possibly get them interested, finally letting them in on what the fuss is all about. For me, as well as others, that’s what Free Comic Book Day is for, and one of the best places to celebrate it is at Planet X, among other comic stores in York.
I have loved comics for as long as I can remember, and one of the best things about them is Free Comic Book Day. Despite the title, it’s not just about getting free comics. It’s about opening up a medium to everyone that is willing to get interested in it. Granted, FCBD has happened around the release of a comic book movie (in this year’s case it’s Iron Man 3), and this could be looked at as just a marketing ploy, but it’s not. If anything, FCBD is able to stand on its own, simply because of the people who love comics and anyone interested in general.
Planet X Comics and Collectibles has been around since fall 2010, and from then until now has been able to have fantastic FCBD-related stuff each passing year on every FCBD. I have been going to it as much as I can, and sometimes I’ve even been late to classes because of it (sorry, faculty, I can’t help myself). They have this quality that you rarely find in a comic store or really any kind of store, making the customer feel right at home. Anxious to see what Planet X has planned for this year, I interviewed the manager, fellow comic fan, and friend Alex Livitsky.
Q: How long have you worked/managed Planet X?
A: Planet X has been around for 2 ½ years. I’ve been managing it for the last year, having been involved with marketing and branding for the store since it opened.
Q: What is FCBD?
A: It’s a celebration of a unique art form and opportunity to share it with people unfamiliar with it, opening them up to it.
Q: Why do you like FCBD?
A: It’s fun, because it’s relaxed, it’s an opportunity to be able to do costume, celebrate, and to party. To share it with fellow comic readers and community.
Q: What special things are PXC doing for FCBD?
A: So much. We’re really involving the comic and local community, our shopping center, all to be neighborly. We’re featuring local talent, a costume contest, providing discounts, raffles, games, prizes, and special appearances by different heroes.
Q: What’s it like doing all the cross-promotional stuff with Frank Theatres, Nittany Pizza, and other places?
A: A lot of fun cause everybody’s VERY nice, but also a lot of work. There’s a lot of coordination and communication required, a lot of prep time and advertising.
Q: How big do you think FCBD will turn out?
A: Very, extremely successful. Being that FCBD and comic stores are worldwide, media is aware of it, and multiple businesses are involved, I expect it to be very successful.
Q: Do you think winning the Title “Best In York” for Comic book Stores will affect FCBD for PXC?
A: Yes. Yes, because, people are always drawn to support their favorite store, the biggest event, and see what the supposed “best” has to offer. And we will try to live up to that reputation for our customers to give them the best, because they deserve it.
Free Comic Book Day was on May 4th, 2013. Planet X is located at 2085 Springwood Rd York, PA 17403, located in the Queensgate shopping area, near such locations as Frank Theatres and Nittany Pizza.